dichotic noise

It was delicious!

(Video courtesy of Tom, shot last Friday in Busan)

Almost 100% of the presentations or the posters were using Arial typeface. (Notable exceptions: Knud Möller was using Helvetica, David Huynh with Gill Sans and me with Optima)

Not to mention the usual bad typography (which includes the conference’s banners and printed materials)…

(For a good view over ISWC’07, check iswc 2007 in Technorati)

No matter what name you choose for something, always think how it looks when is displayed next to one from the opposite end of your ‘naming spectrum’:

Aqua Spiritus vs. Silly Sausage, picture taken one week ago somewhere in the lake district.